EU Trademark Registration Services

A trademark is a mark that is used to promote and identify the owner's goods or services and to enable the public to distinguish them from the goods or services of other traders. It may be a logo or device, name, signature, word, letter, numeral, smell, figurative elements or combination of colors and includes any combination of such signs and 3-dimensional shapes provided that it must be represented in a form which can be recorded and published, such as by way of drawing or description.

The business opportunity that includes obtaining licenses to utilize a brand name is commonly known as diversifying. In a diversifying course of action, a person or company (the franchisee) gets the rights to utilize a brand name, trademarks, commerce demonstration, and working framework of an set up company (the franchisor) in trade for a starting expense and progressing sovereignties.

I. Key Components of Diversifying:

1. Brand Recognition: Franchisees advantage from the built up brand name, which can pull in clients and give a competitive edge within the advertisement.
2. Bolster and Preparing: Franchisors ordinarily provide training and back to assist franchisees succeed. This could incorporate help with location determination, showcasing, and operational direction.
3. Trade Show: Franchisees work their trade concurring to the franchisor's set up commerce demonstration, which has been tried and refined.
4. Showcasing and Publicizing: Franchisors frequently handle national or territorial showcasing campaigns, which benefits all franchisees beneath the brand.
5. Starting and Progressing Expenses: Franchisees pay an beginning establishment charge and continuous eminences based on a rate of their deals.

II. Illustrations of Establishment Businesses:

1. Quick Nourishment Chains: Brands like McDonald's, Metro, and Burger Ruler are well-known illustrations of establishments.
2. Retail Stores: Companies just Like the UPS Store and 7-Eleven offer diversifying openings.
3. Service-Based Businesses: Numerous benefit businesses, such as Molly Servant (cleaning administrations) and H&R Piece (charge administrations), work as establishments.

III. Benefits and Challenges:

1. Benefits:

• Set up Brand Name: Moment acknowledgment and client dependability.
• Demonstrated Trade Model: Diminished hazard of disappointment with an attempted and tested trade demonstration. Preparing and Bolster: Persistent back and preparing from the franchisor.

2. Challenges:

• Introductory Costs: Tall starting speculation and progressing sovereignties.
• Restricted Control: Franchisees must follow the franchisor's rules and rules.
• Legally binding Commitments: Official understandings that can constrain adaptability and require adherence to strict operational standards.

Diversifying may be a prevalent business opportunity that permits business visionaries to use the victory of a built up brand name whereas working their own trade. In any case, it requires cautious thought of the budgetary and operational commitments included.

Registration of a trademark will give the owner of a trademark the right to prevent third parties from using his mark, or a deceptively similar mark, without his consent for the goods or services for which it is registered or for similar goods or services. For unregistered trademarks, owners have to rely on common law for protection. It is more difficult to establish one's case under common law.

1. the name of a company, individual or firm represented in a special manner;
2. the signature (except in Chinese characters) of the applicant;
3. an invented word;
4. a word that is not either descriptive of the goods or services for which the trademark is used or is not a geographical name or is not a surname; or 
5. any other distinctive mark. 

There is no restriction on the nationality or place of incorporation of the applicant

The protection period of a trademark when registered will last for a period of 10 years and can be renewed indefinitely for successive periods of 10 years.

1. the name of the applicant
2. the correspondence or registered address of the applicant
3. a copy of Hong Kong Identity card or passport for individual applicant; a copy of business registration certificate or Certificate of Incorporation of the applicant;
4. a softcopy of the proposed mark;
5. desired class of registration or details of goods or services within those classes which are traded. 

There is no restriction on the nationality or place of incorporation of the applicant.